This is ISC 161 with Dr. Barnes. This test will require a supplement. The password to access the supplement can be found at the bottom of the note packet.

This packet includes, but is not limited to the following:

• ISC Paths
• What is ISC? How Does it Relate to Marketing?
• Market Segmentation
• Marketing Planning Program Development
• Direct Response Marketing, Interactive Marketing, Sales Promotion, Public Relations
• ISC Management: In the Center of the Action
• What is Public Relations
• The Nature of Public Relations as a Practice
• The ISC Planning Process and Setting Objectives
• Understanding Customers
• Developing Strategies and Creative Action Plans
• The Elaboration Likelihood Model
• How Consumers Store Information
• Media Planning
• And More...