This is ISC 161 with Dr. Barnes. This test will require a supplement. The password to access the supplement can be found at the bottom of the note packet.
This packet includes, but is not limited to the following:
- ISC Paths
- What is ISC? How Does it Relate to Marketing?
- Market Segmentation
- Marketing Planning Program Development
- Direct Response Marketing, Interactive Marketing, Sales Promotion, Public Relations
- ISC Management: In the Center of the Action
- What is Public Relations
- The Nature of Public Relations as a Practice
- The ISC Planning Process and Setting Objectives
- Understanding Customers
- Developing Strategies and Creative Action Plans
- The Elaboration Likelihood Model
- How Consumers Store Information
- Media Planning
- And More...
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