This is the test 2 note packet for MKT 320 with Dr. Lewis. This packet contains all the information needed for your second exam.

This packet includes, but is not limited to the following information:

• Facts on Retail Space
• Types of Retail Locations
• Selecting a Particular Location Type
• Unplanned Retail Locations
• City or Town Locations
• Central Business District
• Main Streets vs. CBDs
• Shopping Centers
• Neighborhood and Community Centers
• Power Centers
• Shopping Malls
• Challenge to Malls
• Lifestyle Centers
• Chapter 8: Retail Site Location
• How Many Stores to Open in an Area?
• Convenience of Going to Site Accessibility
• Locations within a Shopping Center
• Measuring Trade Areas
• Census Data
• Types of Leases
• Chapter 9: Human Resource Management
• Objectives of HRM
• What Does a Buyer Do
• Developing Talent
• Chapter 10: Creating Strategic Advantage Through Supply Chain Management and Information Systems
• Strategic Importance of Supply Chain Management
• Misc. Examples: Zara, H & M, Wal-Mart
• Chapter 11: Customer Relationship Management
• Push and Pull Supply Chain
• Retailers and Vendors Work Together
• And Much More...